There are several courses on social and digital media. Here’s how to choose the right one.
With social media bringing a breath of fresh air to the fields of marketing, customer service, recruiting, market research and so on, it has become imperative for businesses to take note of it.
And this focus on social media by businesses has resulted in educational institutions including it in their curriculum.
There are several colleges and institutes that have exclusive courses on social and digital media. But are they really the type of courses you want to undertake? Will they really add to your skill-set?
There are different factors one must evaluate before selecting the course and the institute. This will give you a fair idea on how you should go about selecting a social media education course that is most apt for you.
There are various facets to social media where one can build his/her career, copywriting, strategy, analytics, designing, client servicing, and so on. Educational institutions have courses that cover all these aspects or at least try to.
You must go through their module to ensure that all these aspects are covered in detail. As a social media marketing student, you must possess a good knowledge of all these aspects.
Which is why an exhaustive modules will help you acquire a 360 degree knowledge of the social media industry.
Moreover, there are several institutions which have tie-ups with leading social media agencies. Such tie-ups ensure that the module is prepared by experts and has a direct industry connect.
While on the one hand you need a module that covers all the aspects of the social media industry, it should also be relevant to you. Let's say you want to become a social media analyst. When you go through the course module, ensure that it provides in depth knowledge of social media analytics. If it doesn't, it makes no sense to undertake the course. The course has to be a stepping stone towards your aim. Hence it is imperative that it fulfils all your requirements.
The course and module are only as good as the person teaching you, which is why you must do a thorough research about the person who is going to teach you. Most likely, the faculty details should be available on the institutions’ websites. But if it isn't, don't hesitate to ask them directly. Be wary if they don't share the faculty details with you.
Preference should be given to those institutes which invite industry leaders to take regular sessions.
An exclusive social media course will usually be four months long and the fees for the same can be in the range of Rs 40,000–50,000. But, oftentimes, you will find that social media is part of the curriculum for degrees such as BMM, BMS or Marketing Communication. Increasingly, it is also being included in the curriculum of B-schools. In such cases, you can expect the standard degree/MBA fees.
All the aforementioned factors will give you an understanding on how to pick and choose a course that can help you realise your social media dreams. With the admission season on, here is a list of institutes that provide social media courses:
Contact:
Office :
Unit No. 13, Third Floor
Prabhadevi Industrial Estate
408, Veer Savarkar Marg
Mumbai - 400 025, India
Tel : +91 22 24212241/ 42
Email : connect@northpointindia.com
Mumbai - 400 025, India
Tel : +91 22 24212241/ 42
Email : connect@northpointindia.com
Khandala Campus :
Rustic Highlands
Old Khandala Road
Khandala - 410 401
India
Tel : +91 9594992598 / 599
Old Khandala Road
Khandala - 410 401
India
Tel : +91 9594992598 / 599
Facilities are available to associates/corporates strictly for conference/training workshops on request.
Contact Allan Rebello:
Tel : +91 9594992600
Email :
Xavier Institute of Communications
5, Mahapalika Marg, St. Xavier's College, Mumbai - 400 001. INDIA
+91 22 2262 1366 / 2262 1639 
+91 22 2265 8546 
DEPARTMENT AND KEY CONTACTS
Department
Contact Person
Email Address
32-Track Sound Studio
Arvind Bait
Tel: +91 22 6522 8566
UK Head Office
Centre For Management
3rd Floor, 207 Regent Street
London - W1B 3HH, United Kingdom
India Head Office :
Centre For Management
1st Floor, Master Chambers
1 Cinema Road, Marine Lines
Mumbai - 400020, India
Bandra Campus :
Centre For Management
Thadomal Shahani Engineering College
Ground Floor, Off Linking Road
Bandra (W), Mumbai 400050, India
Andheri Campus :
Centre For Management
13/14 Ground Floor, Shoppers Point,
SV Road, Opposite Andheri Station,
Andheri (West), Mumbai - 400050, India
Lonavala Campus :
Centre For Management Executive Retreat
D.T Shahani Road,
Lonavala
UK Contact Nos:
+44 (20) 8133 8666
India Contact Nos :
+91 (22) 6759 2222 / 6708 3333 / 2648 9620
Email : info@centreformanagement.com
| All India Contact No. : +91 89761 05325 | |
| Mumbai Head Office : Office No-2, Ground floor, Ganga keshav SO,Hanuman Road, Cross Road No.1, Opp- Lakme salon, Vile Parle (E), Mumbai- 400057. Call : 022-26128208 or 89761 05325, | Pune Training Location :PAI International Learning Solutions Pvt. Ltd.Dept. of Animation and Multimedia,
Azam Campus, Camp,
Pune – 411001
Call :089761 05325
|
| Bangalore Training Location : 41st Cross, 2nd Floor, Shanthi Sadan Building, 26th Main Road, Jayanagar 9th Block Bangalore Call :089761 05325 | Delhi Training Location :250 B/2, 4th floor,nelson mandela marg,
munirka, new delhi 67.
Opp. Vasant vihar bus depot
Delhi – 110057
Call :089761 05325
|
| Chennai Training Location UDI SYSTEMNo 1830, Dr.Vasundra’s Residence, Bodhisatsang hall,2nd floor, 8b Voc Colony, 2nd Main Road,Kodambakam, CH.24, Behind Old Ram Theater, Chennai – 600020. Call:089761 05325 | Hyderabad Training Location : Plot No:643, Cyber forensic, Besides Vadepalli Narsing Rao House Vivekananda Nagar Colony, Kukatpally, Hyderabad Call: 089761 05325 |
Address: 109, Sanskriti Apartments, Sector 19B, Dwarka, New Delhi 10075 (India). Ph: +91-11-45627608
6. 9.9 School of Convergence, Delhi
Contact : If you are interested in digital media as a starter, practitioner or an enthusiast and would like to be either a learner, trainer or a partner for afaqs! Campus, we would be happy to hear from you. Please get in touch for any queries.
Anshupriya
Mobile : 8130706789
Email : campus@afaqs.com
Email : campus@afaqs.com
(The writer ANKITA GABA is a social media strategist and consultant and has co-founded Socialsamosa.com.)This article published in thehindu on 19thaugust.
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